third party data

Using Third Party Data and Analytics to Help You Manage Online Lead Quality: Part 2

good, better road signTo follow up last week’s blog post on Validation, Verification and Data Appends, we’re going to take a look a closer look at lead scoring and how B2C marketers are using scoring to improve the quality of the leads purchased through online channels.

Using Third Party Data and Analytics to Help You Manage Online Lead Quality: Part 1

Lead Quality ChecklistToday, the novelty of buying online leads through third party lead generators and affiliates has long wore off as marketers have been practicing this method of lead generation for years, and have experienced much success generating new leads this way.

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