Lead Verification

Using Third Party Data and Analytics to Help You Manage Online Lead Quality: Part 2

good, better road signTo follow up last week’s blog post on Validation, Verification and Data Appends, we’re going to take a look a closer look at lead scoring and how B2C marketers are using scoring to improve the quality of the leads purchased through online channels.

Campus Management and eBureau Form Strategic Partnership to Deliver Integrated Solution to Education Marketplace

Campus Management Corp., a leading provider of enterprise software products and services for educational institutions, and eBureau, a leader in predictive analytics for performance marketers and digital advertisers, announced today that it has formed a strategic partnership to help colleges and universities improve student recruitment and admissions strategies. Campus Management will give its clients real-time access to eBureau’s technology, including eBureau’s lead scoring, verification and demographic append information products.

QuoteWizard Selects eBureau’s Verification Solution to Offer Insurance Companies and Agents the Most Contactable Leads

eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that QuoteWizard, a nationwide provider of quality leads for the insurance industry and Inc. 500’s fastest growing insurance company for 2010, has selected and deployed eBureau’s eVerify Phone Contact Score to quickly and accurately verify the contact information of every consumer lead generated through QuoteWizard’s online insurance applications.

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