Lead Quality

Using Third Party Data and Analytics to Help You Manage Online Lead Quality: Part 1

Lead Quality ChecklistToday, the novelty of buying online leads through third party lead generators and affiliates has long wore off as marketers have been practicing this method of lead generation for years, and have experienced much success generating new leads this way.

Bankrate Chooses eBureau’s Lead Scoring and Verification Solutions to power the Bankrate Verified Lead Quality Engine

eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that Bankrate, Inc., the leading aggregator of rates and information on more than 300 financial products that help consumers make better informed financial decisions, has chosen eBureau’s suite of lead quality management solutions as a fundamental piece to Bankrate’s best in class propriety lead quality initiative to deliver higher quality leads through its insurance subsidiaries, InsureMe and

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