Press Releases

January 10, 2012

Predictive analytics firm eBureau today announced it is spinning off its online advertising targeting business into a new company called TruSignal™.

Effective immediately, the move highlights the growing importance of eBureau’s ad targeting business line, and creates a formal corporate entity, with an experienced management team and dedicated  resources, that can concentrate on accelerating revenue in one of the hottest marketing channels of the past two decades. TruSignal will focus its product, sales and marketing efforts on pursuing business opportunities among Fortune 500 consumer brand advertisers, direct response-oriented online marketers, and their interactive marketing agencies.

December 12, 2011

eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that Bankrate Inc., the leading aggregator of rates and information on more than 300 financial products that help consumers make better informed financial decisions, has chosen eBureau’s suite of lead quality management solutions as a fundamental piece to Bankrate’s best in class propriety lead quality initiative to deliver higher quality leads through its insurance subsidiaries, InsureMe and NetQuote. After exhaustive testing and evaluation, Bankrate has chosen eBureau’s custom lead quality scoring, verification and monitoring solutions, which plug directly into Bankrate’s newly developed lead quality engine and aims to significantly increase the quality of insurance leads sent to their agents and carriers.

November 7, 2011

David Dowhan, EVP of Business Development at eBureau, LLC, presents today at OMMA Display at New York’s Sentry Centers Midtown East. Mr. Dowhan will be speaking on the panel, Resolved: Video is the Real Online Display. As the web continues to gain attention of brands who want to spread awareness online, video, not display, will be the vehicle that takes them there. Video enables the storytelling that connects brands with consumers, but with the added benefits of enhanced targeting, measurability and interactivity. Panel members will discuss online video’s strengths for brands as well as the current challenges that exist for executing campaigns online, including scale and standardization.

October 4, 2011

Jeremy Longinotti, SVP & General Manager of Audience Targeting at eBureau, LLC, will present at the BRX Video Summit on Wednesday, October 5 at New York’s Sheraton Hotel & Towers. Mr. Longinotti will be speaking on the panel, Smart Targeting: Using 3rd Party Data Effectively in Video. Executives from leading data providers will illuminate audience targeting capabilities and best practices for reaching audiences with video advertising.

September 7, 2011

Gordy Meyer, President and CEO at eBureau, LLC, will present at The Collaborative’s Innovation Series Part III on Thursday, September 8 at Cowles Auditorium, Humphrey Institute. Mr. Meyer will be speaking on the panel, Technology Success in a Medtech Town. This panel of technology-driven entrepreneurs and investors will discuss the why’s and why not’s of building a technology company in Minnesota, how to most effectively communicate your company’s “story” to the investment community and how to succeed, hire and grow your business.

August 23, 2011

Jeff Liebl, EVP Marketing and Chief Strategy Officer at eBureau, LLC, will moderate a session at the LeadsCon East Conference, Wednesday, August 24. The session is “What Every EDU Marketer Must Know”, a panel of for-profit-education experts advising education marketers on how to properly comply and to understand where accountability lies in the aftermath of the Department of Education’s July 1st revised rulings.

August 9, 2011

eBureau, a leader in predictive analytics for consumer-facing businesses, today announced record revenue for the first half of 2011. The company’s sales experienced a double-digit percentage increase over the first half of 2010. Much of the growth can be attributed to improvements to existing products and services, new customer wins and key industry partnerships and the rollout of eBureau’s new audience targeting solutions, aimed at online display advertisers and their agencies.

July 26, 2011

ST. CLOUD, Minn. —July 26, 2011 — eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that mediaspike, Inc, a lead generator for the education industry, has seen a 150% increase in lead allocations since deploying eBureau’s new Education Lead Quality Score.

June 29, 2011

eBureau, a leader in predictive analytics for performance marketers and digital advertisers, was recently announced as a BlueKai 2011 Data Champion. BlueKai’s award recognizes data experts who manage highly successful and impactful ad campaigns while utilizing unmatched audience targeting techniques through The BlueKai Platform™ or The BlueKai Exchange™. Today, eBureau presented their winning platform case at BlueKai’s Data Summit at The Plaza Hotel, New York, NY.

June 7, 2011

BOCA RATON, Fla. and ST. CLOUD, Minn.— June 7, 2011 — Campus Management Corp., a leading provider of enterprise software products and services for educational institutions, and eBureau, a leader in predictive analytics for performance marketers and digital advertisers, announced today that it has formed a strategic partnership to help colleges and universities improve student recruitment and admissions strategies. Campus Management will give its clients real-time access to eBureau’s technology, including eBureau’s lead scoring, verification and demographic append information products.