mediaspike Experiences 150% Increase in Lead Allocation With eBureau’s Education Lead Quality Score
July 26, 2011 - PDF 
ST. CLOUD, Minn. —July 26, 2011 — eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that mediaspike, Inc, a lead generator for the education industry, has seen a 150% increase in lead allocations since deploying eBureau’s new Education Lead Quality Score. mediaspike’s philosophy for lead generation is to be on the forefront of lead quality through the use of analytics and technology. eBureau’s Education Lead Quality Score allows mediaspike to focus on quality for their clients by scoring the leads they generate to determine the likelihood of start, resulting in higher enrollment rates for their college clients.
"eBureau’s scoring solution for education has allowed us to increase the quality of the leads we send to our schools resulting in a substantial increase for our business,” said Michael Speicher, founder and chief executive officer, mediaspike, Inc. “We are confident that we are sending our clients the most qualified leads for their business and in turn have benefited from an increase in lead allocations from our clients.”
“For the past two years we’ve been working with mediaspike to score their online leads, finding those prospects most likely to start an online program,” said Jeff Liebl, executive vice president of marketing and chief strategy officer, eBureau. “Our new Education Lead Quality Score effectively rank orders mediaspike’s incoming leads, allowing them to understand the quality of each lead, in real-time, before sending them on to their college clients. We are pleased to be a part of their increasing success in the education market.”
By combining the Education Lead Quality Score with eMonitor, mediaspike is able to monitor and manage multiple lead sources to ensure quality standards are met. In addition, eMonitor’s trending and distribution tools give mediaspike a comprehensive picture of how new lead sources are performing.
eBureau’s Education Lead Quality Score is designed to instantly evaluate the quality of online student leads and predicts which leads are more likely to start an online program either at the bachelor or graduate level. This service builds on eBureau’s award-winning custom eScores for Education offering and delivers an out-of-the-box solution that eliminates the need for up front custom modeling and is coupled with eMonitor, a real-time web-based dashboard to evaluate the quality of leads generated from new campaigns and lead sources.
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About mediaspike, Inc.
Since 2001, mediaspike has provided high quality education leads for colleges and universities for their online and in class degree programs. mediaspike continues to develop innovative marketing strategies based upon detailed analytics, custom performance analysis, and dynamic algorithms to match the right students with the right degree programs. For more information on our lead generation services visit www.mediaspike.net.
About eBureau
eBureau provides a powerful suite of predictive analytics and real-time information solutions to help consumer-facing businesses find their next customer. Supported by a robust data mining platform that aggregates massive amounts of consumer data, eBureau helps performance marketers and digital advertisers improve the profitability of their new customer acquisition efforts. Clients span numerous industries and rely on our Audience Targeting, Lead Quality Scoring, Contact Center Optimization and Risk Management solutions to make instant, data-driven business decisions and most effectively deliver relevant marketing messages. For more information, please visit www.ebureau.com.