March 19, 2008
Finance and Commerce

eBureau and Experian partner to expand credit availability

eBureau and major credit bureau Experian are partnering on a new product they hope will open up a large untapped market for their clients in the lending industry. It’s the second strategic partnership this year for the four-year-old designer of online marketing, risk management and security tools, and it signals its largest expansion yet.

March 14, 2008

Scoring Expert eBureau Scores Big Week

Consumer scoring and data analysis paid dividends for eBureau this week as it launched a product with partner Experian Group and received a mention in The Wall Street Journal. Teaming with a giant like Experian is a coup for eBureau. According to eBureau's Jeff Liebl, eBureau will provide a customized product for a partner and then earn its revenues on a per transaction basis.

March 12, 2008
St Cloud Times

Experian, eBureau Partner

Ebureau is teaming up with Experian, a major credit bureau, to help consumers who have little or no banking history get access to credit. Ebureau announced it has partnered with Experian to launch a tool called Emerging Credit Score. The new tool will combine eBureau's eScore technology — which analyzes a consumer's alternative payment data — with Experian's traditional credit data.

March 11, 2008
Minneapolis St. paul Business Journal

eBureau, Experian to launch credit score product

Analytics firm eBureau has inked a deal with Experian to offer a new credit scoring product. The product will help financial institutions decide whether to extend credit to consumers who have little or no credit history. About 20 percent of the U.S. population fits into that category, St. Cloud-based eBureau said in a press statement.

March 11, 2008
Wall Street Journal

Credit Scorers Find New Ways To Judge You

For many years, loan approvals were determined largely by borrowers' credit scores, which are based on proprietary formulas that include such things as debt levels and loan-payment histories. Experian Group Ltd. plans to announce an alternative credit score to help lenders get a better picture of how people with little or no credit might handle a loan. To examine payment data as well as catalog and Internet purchases, Experian has teamed up with eBureau LLC, which specialize in collecting and analyzing alternative payment data.

February 13, 2008
MediaPost: Performance Insider

A 'Credit Score' For Online Leads

Does the online lead-gen industry need a third-party scoring service? A growing number of events suggest the answer is yes. Numerous reports of fraudulent and bad-quality leads, deceptive lead-generation tactics, FTC investigations and fines have rattled the confidence of performance advertisers and turned off consumers. When it comes to purchasing new consumer sales leads from online lead generators, some marketers still blindly assume that all leads are of the same quality and should command the same price, or at best they are able to discriminate by source alone -- not by the individual lead.

January 30, 2008
Finance and Commerce

eBureau’s Horizon Grows

St. Cloud-based eBureau announced a big step forward this week for its package of predictive software products. The four-year-old firm launched a partnership with Latitude Software, a Florida-based company that serves more than 160 customers in the debt collection and credit industries. The move marks a strategic forward step in the company’s effort to speed its access to target audiences by piggybacking on existing vendors’ platforms, said Jeff Liebl, eBureau’s vice president for marketing and business development.

January 16, 2008
iMedia Connection

How to get the best leads at the right price

Many direct marketers are complaining about unpredictable conversion rates that, in turn, have triggered a shift among advertisers toward a greater focus on the quality, rather than quantity, of purchased online leads. Thus, in today's online lead generation environment, how does one properly balance these two considerations?There are definitive lead evaluation tools now available for guiding the decisions of online lead buyers along these lines.

December 7, 2007

eBureau Gains Coffin And Dowhan

eBureau announced two additions to its senior management team. Matt Coffin and David Dowhan are experienced online advertising professionals that will further strengthen the company. Coffin is former president of Experian Online Customer Acquisition Services and founder of He will join the company’s board of directors. Dowhan, former SVP at Adteractive, will be SVP of online marketing.

December 4, 2007

B-Eye Network

Jeff Liebl discusses how real-time predictive scoring allows businesses to realize the benefits of predictive scores for important decisions including marketing response, credit risk assessment, fraud prevention and accounts receivable operations.