February 4, 2010

New CEO of eBureau lays out goals

St. Cloud based eBureau, a provider of predictive scoring and information services for online advertisers, has hired Chris Maher as chief executive officer. Maher was recently the president of Hitwise, an Experian company. “I’ve been on the job for eight weeks,” said Maher. “I’m even more excited about eBureau and our people.”

January 28, 2010

Secrets of Generating High-Scoring Leads

The use of predictive modeling to score online consumer sales leads has been embraced by interactive marketers across a wide range of product and service categories, from education, insurance and financial services to telecom and automotive.  Real-time sales lead quality scoring has fundamentally changed the dynamics of lead pricing, budget allocations and conversion ROI for advertisers and lead providers alike. So what are the secrets behind these algorithms, and what makes them effective for lead scoring?

January 13, 2010
Finance & Commerce

Musical chairs at the top of eBureau

St. Cloud-based eBureau has a new CEO, but its founder and former CEO Gordy Meyers is staying on as president and chief operating officer. Chris Maher is the new boss at eBureau, a 6-year-old high-tech company that develops and delivers predictive software for online marketers in the retail and credit industries.

October 26, 2009

Managing Lead ROI With Predictive Modeling

The biggest challenge with buying sales leads from third-party affiliates and aggregators today is the difficulty in measuring lead quality and predicting return-on-investment. In some product/service categories, it may take weeks or even months before a buyer can clearly assess the quality of a given lead based on whether or not it converted. Moreover, quality can be volatile month to month, even from the same lead source. If you can’t reliably measure quality, how do you know if you’re paying the right price for leads?

October 23, 2009
Minneapolis/St. Paul Business Journal

eBureau, CNS land cash in slowest VC quarter since '95

Predictive-analytics firm eBureau Inc. scored the biggest venture capital deal in Minnesota during the third quarter, a period when investment in the state’s startups sank to a 14-year low.

October 12, 2009

Data Mining 2.0

Gordy Meyer didn't need software to make this decision. In 2000, the former Fingerhut executive went to work for LexisNexis after selling his start-up, RiskWise, to the online database giant. But Meyer was getting antsy: demand for predictive analytics -- super-smart software that could quickly help companies make decisions by crunching vast amounts of data -- was soaring. But the existing technology, including RiskWise, wasn't up to snuff, he says. 

September 29, 2009
Silicon Valley Wire

Menlo Park VCs Invest in Online Ad Technology Firm eBureau

Menlo Park, Calif. -- A pair of Menlo Park-based venture capital firms, Tenaya Capital and Redpoint Ventures, have taken part in a new $10 million funding for Minnesota-based eBureau, a developer of predictive scoring information services for online advertisers. Split Rock Partners also participated in the company's third round, which was led by Tenaya. 

September 29, 2009
Finance and Commerce

New VC Investor Backs eBureau’s Predictive Direct Marketing Software

St. Cloud-based eBureau is one of those happy exceptions in the current economic malaise: It’s growing and it’s ready to hire. The 5-year-old producer of predictive software for online marketers announced Tuesday that it had closed its third round of financing, raising $10 million from current venture capital partners Split Rock Partners and Redpoint Ventures, and one new partner, Menlo Park, Calif.-based Tenaya Capital.

September 29, 2009
DowJones VentureWire

eBureau Files Away $10M Series C Round For Customer Scoring

Seeing an increased demand from advertisers for its data and predictive analytics services, eBureau LLC has secured $10 million in Series C financing. New investor Tenaya Capital led the round with participation from existing investors Redpoint Ventures and Split Rock Partners. The company has now raised $43 million from its investors and founders. The undisclosed valuation was up from the Series B round two years ago, said Gordy Meyer, eBureau's chief executive.

September 29, 2009

Lead Gen Provider eBureau Raises $10 Million

Analytics and lead gen firm eBureau has closed a $10 million third round as it looks to open more offices in the U.S. and expand into the UK. The round was led by Tenaya Capital, Split Rock Partners and Redpoint Ventures. With this round, the St. Cloud, Minn.-based company has raised a total of $43 million since its founding in 2004, Gordy Meyer, president and CEO of eBureau, told paidContent.