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2010 News


December 8, 2010
Direct Marketing News
eBureau partners with BlueKai for online audience targeting
Predictive analytics and data firm eBureau will use BlueKai's data auction and ad network partnerships to offer marketers a more precise target audience for online campaigns, the companies said today in a joint statement.




December 3, 2010
MrWeb.com
eBureau and BlueKai Link for Online Targeting
In the US, predictive analytics specialist eBureau has partnered with audience data marketplace BlueKai to offer advertisers a ‘more precise’ method of audience targeting for online ad campaigns.




November 4, 2010
AdExchanger.com
eBureau Reaching Across Digital Channels With Audience Targeting Solution Says SVP Longinotti
Q&A with Jeremy Longinotti, Senior Vice President/General Manager, Audience Targeting, of eBureau




July 26, 2010
Lead411.com
Lead411 Names eBureau to "Hottest Companies In The Midwest" Award List
eBureau was recently named one of Lead411's "Hottest Companies in the Midwest." In order to be recognized for this award companies needed to be in Software, Wireless, Internet, or Media industries, be a privately held organization and be within the district/states of Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, Ohio, or Wisconsin. From there, each company must meet one or more of the following requirements:

  • 100% increase in revenues over the past 3 years; OR
  • Over $1M in funding in the past 2 years; OR
  • 2X traffic gains to their website in the past 12 months AND over 1M unique visitors a month.
You can read more details about Lead411 and the award here.




July 1, 2010
ROI Magazine
Tech Industry Has Bright Spots
eBureau is featured along with two other St. Cloud technology companies, Netgain and W3i as bright spots of growth in the technology industry despite the challenging economic environment. Read the complete story online, page 6.




April 5, 2010
Best's Review
The Digital Dash: Why and how insurers are outspending other industries on online display advertising
Canal Partner's Jaimie Pickles and Society of Insurance Research consultant and board member Candace Thornton were published in Best's Reivew April 2010 issue with updated data on digital ad spend by insurance carriers. eBureau's David Dowhan, executive vice president of business development for eBureau, was quoted in the article and said, “Display advertising offers the chance to engage the right audience much earlier in their decision cycle." Read the full article for a lot of interesting stats and findings on the insurance industry's digital ad spending.




March 10, 2010
CNBC.com(Video)
Investor Redpoint Ventures identifies eBureau as one to watch (begins at 1:50)
Redpoint Ventures' Jeff Brody was interviewed by CNBC at the Montogomery Technology Conference (MTC), March 10, 2010 in Santa Monica, CA where he mentions eBureau as one of his big bets. MTC 2010 featured presentations from over 100 new media and technology companies and there were over 800 venture capital, private equity and M&A firms in attendance at the event. eBureau's CEO Chris Maher was one of the 100+ presenters.




February 4, 2010
sctimes.com
New CEO of eBureau lays out goals
St. Cloud based eBureau, a provider of predictive scoring and information services for online advertisers, has hired Chris Maher as chief executive officer. Maher was recently the president of Hitwise, an Experian company. “I’ve been on the job for eight weeks,” said Maher. “I’m even more excited about eBureau and our people.”




January 28, 2010
MediaPost.com
Secrets of Generating High-Scoring Leads
The use of predictive modeling to score online consumer sales leads has been embraced by interactive marketers across a wide range of product and service categories, from education, insurance and financial services to telecom and automotive.  Real-time sales lead quality scoring has fundamentally changed the dynamics of lead pricing, budget allocations and conversion ROI for advertisers and lead providers alike. So what are the secrets behind these algorithms, and what makes them effective for lead scoring?




January 13, 2010
Finance & Commerce
Musical chairs at the top of eBureau
St. Cloud-based eBureau has a new CEO, but its founder and former CEO Gordy Meyers is staying on as president and chief operating officer. Chris Maher is the new boss at eBureau, a 6-year-old high-tech company that develops and delivers predictive software for online marketers in the retail and credit industries.