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December 7, 2007
Adotas.com

eBureau Gains Coffin And Dowhan

eBureau announced two additions to its senior management team. Matt Coffin and David Dowhan are experienced online advertising professionals that will further strengthen the company. Coffin is former president of Experian Online Customer Acquisition Services and founder of LowerMyBills.com. He will join the company’s board of directors. Dowhan, former SVP at Adteractive, will be SVP of online marketing.




December 4, 2007
www.b-eye-network.com

B-Eye Network

Jeff Liebl discusses how real-time predictive scoring allows businesses to realize the benefits of predictive scores for important decisions including marketing response, credit risk assessment, fraud prevention and accounts receivable operations.




December 1, 2007
Collections & Credit Risk

A Higher Level of Analytics

Without question, analytics are a must when crafting a collection strategy. But it barely scratches the surface to use the technology simply to score a debtor's defaul risk or to determine if the account should be worked aggressively, or charged-off and resold. The latest generation of analytical models can help collection managers determine the type of offer to make to a debtor.




November 5, 2007
www.adotas.com

eBureau’s Gordy Meyer Speaks

When it comes to lead generation, predictive analytics is an invaluable asset. Few industry professionals have the knowledge and experience in this space as CEO of eBureau Gordy Meyer. Gordy took some time to answer a few questions for Adotas.




November 2, 2007
MediaPost: Behavioral Insider

Scoring The Lead

Understanding the likelihood that an incoming customer will convert, or even if that customer is legitimate, a high spender or just a deadbeat, is a sixth sense among ace retail salespeople. In the digital world, you can't tell by the look of the shoes or the tone of voice whether this user or that is worth investing marketing resources or company trust. That is where predictive scoring comes in.




November 1, 2007
Collection Advisor

Collection Advisor's Top 8: Hosted Scoring Solution Service Enables Always-On Capabilities

It's no secret that custom scoring can consistently outperform generic scoring services, but the cost of developing custom models can be expensive and disruptive to existing operations. eBureau's eScore solution overcomes these disadvantages by offering a powerful hosted scoring solution producing unique regression scoring models in about a day and using up to 25,000 raw and transformed variables.




October 23, 2007
DM News

Getting the most out of cost-per-lead online advertising

One concern that has come to the forefront with many CPL advertisers today involves the consistency and quality of the online leads they are receiving. While the process between the buyers and sellers of online leads is gradually becoming more transparent, the fact remains that many firms are losing visibility into campaign tactics and publisher sources. Fortunately, concrete lead evaluation and scoring techniques exist today that can guide online lead buyers’ decision-making.




September 1, 2007
Collections & Credit Risk Technology Advisor

Enhancing Call Center Technology with Scoring

As important as call center technologies are to improving operating efficiencies and lowering costs, they still need to be supported with scoring solutions that enable collection managers to create effective treatment strategies. eBureau has developed a suite of predictive scoring and skip tracing services that enables collection managers to develop these strategies.




August 30, 2007
iMedia connection

Improve lead quality in 4 easy steps

Today, buying online sales leads from third parties and converting them into customers is akin to eating a lobster dinner: there is much hard work and messy cleanup involved in getting at a modest amount of tasty lobster meat hidden beneath a hard, daunting shell. By using a combination of consumer information and predictive scoring services, marketing pros can painlessly separate the shell from the meat, so to speak, among online leads.




August 23, 2007
Finance and Commerce

St. Cloud-Based eBureau Closes on $12M Funding Deal

eBureau raised $12 million in a second round of funding. The cash infusion will be used to build eBureau's sales force and to market the technology that it has been developing since 2004. "We're the first into this market, and that means that we have to do a lot of education with customers. We need to show them that what we have will deliver value to them, and that means loading their data and running the programs" for up to two months.



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