March 14, 2013

eBureau Adds Consumer Lead Quality Management Suite To LeadsID's New LeadID Marketplace

LeadiD Marketplace launches best-in-class solutions including: Affiliate Fraud Detection from CPA Detective; eVerify, eTarget and eScore the suite of consumer lead quality management solutions from eBureau; TeleSign’s PhoneID product suite,for phone number validation; TrustDefender™ ID from ThreatMetrix; LeadSpend and email validation solutions; and Speed-to-Contact’s Speed-to-Call Automated Response Technology.


November 1, 2012

What's Your Prospect's Score?

When it comes to advertising, all businesses have the same goal: to find out which consumers are more likely to buy their products or services and determine how to best allocate their marketing budgets to reach those customers. Lead scoring, the practice of ranking sales leads to identify the consumers most likely to respond to an ad campaign, is an increasingly popular way to apply predictive analytics to mountains of customer data.

August 21, 2012
MPR: The Daily Circuit

St. Cloud Company Charts Consumer Buying Power Through eScores

eBureau CEO Gordy Meyer is interviewed on MPR's The Daily Circuit to discuss how eBureau builds eScores and how companies are using them today to improve efficiency and profitability.

August 20, 2012

Are you a good customer? St. Cloud's eBureau knows

Every time you turn around there's somebody tracking something new about your spending and paying habits. Lately, it seems like a lot of them have a Minnesota address.
The latest one to get some national attention (on the front of the New York Times business section Sunday) is eBureau, a St. Cloud firm that provides online consumer scores for businesses to evaluate how good a certain customer is going to be.

August 19, 2012

Secret eScores Chart Consumers' Buying Power

Online consumer scores are calculated by a handful of start-ups, as well as a few financial services stalwarts, that specialize in the flourishing field of predictive consumer analytics. It might seem strange that one innovator in this sphere has blossomed here in St. Cloud, a world away from the hothouse of Silicon Valley. It is called eBureau, and it develops eScores — its name for custom scoring algorithms — to predict whether someone is likely to become a customer or a money-loser. Gordy Meyer, the founder and chief executive, says his system needs less than a second to size up a consumer and to transmit his or her score to an eBureau client.

February 19, 2012

TruSignal targets potential Fortune 500 consumers online

As chief executive officer of eBureau, a St. Cloud-based firm that provides businesses with risk management and fraud protection information, he’d always hoped to channel what his company was doing into other avenues. One of them just opened with the unveiling last month of TruSignal, a sister company to eBureau that connects digital advertisers and interactive agencies with their ideal, high-value audiences.

January 12, 2012

eBureau Spins Out TruSignal

On Tuesday, offline lead gen data aggregator eBureau announced that its spinning off its online ad data unit and calling it TruSignal. Focused on the direct response world, the new company provides audience segments derived from a host of offline data sources and makes them available to marketers through partners such as data management and demand-side platforms as well as exchanges.

January 11, 2012
Dow Jones VentureWire

eBureau Spins Ad Targeting Into Separate Business

Seeing a bigger opportunity in using its data for digital advertising, xTech Holdings Inc., better known as eBureau, is spinning its advertising-targeting business into a separate company, TruSignal LLC. The St. Cloud, Minn.-based company collects and integrates consumer data, such as demographics, purchase history and asset ownership, to help collection agencies locate individuals and determine which ones are likely to repay their debts. It also sells its services to financial services and educational institutions to evaluate sales leads.

January 10, 2012 Pioneer Press

eBureau to set up online ad unit

eBureau, a St. Cloud company that analyzes customer data for financial services businesses and direct marketers, is expected to announce today that it is spinning off its business that helps companies target online advertising more precisely. The new company will be called TruSignal, and it will operate as a sister company to eBureau under the parent company, xTech Holdings Inc. of St. Cloud.

January 10, 2012

Analytics firm eBureau spins off ad biz

Analytics software company eBureau will spin off its business that targets online advertisers. The new company, called TruSignal, will sell eBureau’s technology to interactive-marketing agencies and advertisers. TruSignal’s software mines and analyzes data to determine which consumers are most likely to buy specific products or services.