Marketing & Lead Management
eBureau’s marketing and lead management solutions help companies make data-driven customer acquisition decisions that drive new customer growth, lower acquisition costs and manage compliance obligations. Regardless of your acquisition channels and processes, eBureau can help you target and acquire new customers who look like your most profitable customers.
Click the links below to explore our marketing and lead management product applications:
Direct Mail: Making your direct mail dollars go further
eBureau’s scoring, verification and data append products come together to help marketers improve direct mail campaign results. eScores accurately segment the prospects and customers most likely to respond and convert, and identify prospects who should be suppressed due to high return mail probability.
eVerify accurately verifies and updates list contact information, and ensures your list is clean and up-to-date.
eTarget appends business, demographic and contact information to a purchased, rented or in-house list in order to improve offer relevancy for your next direct mail campaign.
Inbound Call Routing: Real-time solutions to improve conversion rates and cross sale opportunities
eBureau helps call center operations managers improve inbound call routing decisions and results with automated scoring and actionable data insights.
eScores identify the inbound callers most likely to convert, those with the highest lifetime value and those most receptive to cross sell-offers, improving your call routing decisions and your agents’ ability to successfully present the best offer to the caller.
In addition, eTarget appends demographic and contact details to the call record, enabling a streamlined approval and call engagement process.
Lead Management: Improving lead quality and contactability
eBureau’s scoring, verification and append services go to work for marketers to score, verify and enhance newly generated leads.
Whether from organic lead generation efforts or through third party lead sellers, eScores are highly effective for predicting response rates, conversion probability, lifetime value and provide a real-time statistical scoring solution for measuring the value of new leads.
eVerify verifies and updates contact information from newly generated leads to improve contactability and overcome low conversion rates.
eTarget helps marketers enhance lead records by appending demographic and contact information for additional, actionable insights.
Digital Marketing Campaigns: Effectively integrating display, social & mobile campaigns into your acquisition strategy
eBureau's core data assets and analytics capabilities are used by TruSignal, an eBureau affiliate, to power the execution of digital marketing campaigns.
TruSignal calculates a score for 220 million U.S. adults to help digital marketers determine who to target and who to avoid. TruSignal's custom-built audiences provide more accurate and efficient branding, prospecting and direct response targeting campaigns to meet your brand's digital advertising objectives.
Audiences are delivered to your DMP, DSP or media platform and can be used across every channel and device: desktop, social, mobile, video, TV and radio.
Talk to your eBureau representative to learn more about TruSignal's digital marketing services or visit TruSignal's website at www.tru-signal.com.
TCPA Compliance Support: Utilizing eBureau’s vast information resources to mitigate risk
eBureau's verification product, eVerify, reduces the risk of potential litigation by providing access to highly accurate identity and phone data, assisting marketers by accurately determining phone type, identifying mobile phone numbers and verifying consumer identities in real time.
CRM Data Management: Increasing the value of your database information with accurate data and additional insights
eVerify is used to verify and update lead, prospect and customer information within your CRM database to ensure you have the most accurate and up-to-date information available for your next marketing campaign.
eTarget appends business, demographic and contact information to database records for additional insights, improving contactability and offer relevancy.