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Higher Education

Maximize New Student Enrollment and Retention Rates

In the increasingly competitive market for online higher education, schools must cut through the noise to find and engage with qualified prospects.

Higher education marketers must drive profitable new student acquisition through cost-effective investments in online advertising, including cost-per-lead and display advertising.

Using eBureau’s advanced predictive analytics at the moment of initial inquiry, marketers can:

  • Lower cost-per-start
  • Meet and surpass enrollment goals
  • Boost conversion rates and improve customer service
  • Understand which leads are likely to apply, enroll, and stay enrolled

After enrollment, eBureau’s big data and predictive analytics tools can help schools:

  • Identify retention risk
  • Locate past students and alumni