eBureau, CEO Gordy Meyer Spotlighted in Major New York Times Feature on Electronic Scoring
In its most high-profile piece of media coverage in its eight-year history, eBureau and its chief executive officer Gordy Meyer were spotlighted in an in-depth business section cover story, “Secret E-Scores Chart Consumers’ Buying Power,” on digital scoring in the Sunday, August 19 edition of the New York Times.
The lengthy feature, authored by seasoned international journalist Natasha Singer, explores the advantages and disadvantages of predictive analytics in calculating eScores; the various ways brands are using this technology to determine which consumers to pursue via online channels; and how eBureau has been a pioneer in this realm. A significant portion of Singer’s article resulted from her trip to eBureau’s headquarters in St. Cloud in mid-July. During her visit, she talked extensively to Meyer and eBureau Executive Vice President, Operations, Greg Neeser, and toured the company’s highly-secure data center.
The story also mentions eBureau’s sister company, TruSignal (where Gordy also serves as CEO), which helps leading consumer marketers and their advertising agencies discover and reach their ideal audiences at scale across one-to-one digital marketing channels. Since its launch in January of 2012, TruSignal has been regularly featured in a broad range of business, marketing, and vertical trade publications. Please visit TruSignal’s news section for a more in-depth view of company news and recent media coverage.