eBureau Brings Award Winning Lead Quality Scoring Solution to Small and Medium Online Schools and Online Lead Providers

eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced its new industry standard Education Lead Quality Score, a real-time information service for small to medium online colleges and universities and online lead providers. Designed to instantly evaluate the quality of online student leads, the Education Lead Quality Score predicts which leads are more likely to start an online program either at the bachelor or graduate level. This service builds on eBureau’s award-winning custom eScores for Education offering and delivers an out-of-the-box solution that eliminates the need for up front custom modeling.

According to the 2010 Sloan Survey of Online Learning, the number of students taking at least one online course continued to expand faster than overall higher education enrollments. Over 5.6 million students were taking at least one online course during the fall 2009 term; a 21 percent increase over the number reported the previous year1. Lead scoring is widely deployed among leading online schools, and eBureau leads the industry in creating lead scoring and verification solutions for the education community. Factoring more than 3.8 million leads from over 300 online bachelor and graduate programs, the Education Lead Quality Score quickly and accurately rank orders leads. As a result, schools and lead providers receive real-time insight to fine-tune their sourcing strategies, establish tier-based pricing, prioritize follow-up efforts and improve student recruitment strategies.

“We are committed to providing valuable data and analytics tools to the broad community of education marketers,” said Jeff Liebl, EVP and GM, eBureau. “Our new and improved Education Lead Quality Score provides an easy to use, plug-and-play lead scoring service for online lead providers and schools alike.”

eScores for Education and the industry standard Education Lead Quality Score are components of eBureau’s total lead quality management solution, which delivers real-time data and analytics tools to online marketers that enables them to improve the performance of their new customer acquisition campaigns. This solution rank orders and salvages more contactable leads (eVerify), predicts the likelihood of leads to enroll in a given program (eScore), provides enhanced demographic data to further assess lead quality (eTarget) and offers access to a web-based reporting tool that delivers instant insight into transactional data, lead scores and overall trends (eMonitor).

eBureau recently received three 2010 LEADER Awards recognizing eBureau’s role in helping leading for-profit colleges and universities improve bottom-line results. These lead buying schools voted eBureau as the Best in Class Lead Verification Vendor, Best in Class Lead Scoring Vendor, and Technology MVP in the Higher Education industry category. To help education marketers focus their marketing recruitment efforts on those prospects most likely to enroll and persist through graduation, eBureau has helped schools develop cost-effective strategies that maximize their investments in online advertising, including cost-per-lead and display advertising.

eBureau is among the 100+ companies exhibiting at the 2011 LeadsCon Lead Generation Conference at The Mirage in Las Vegas, NV March 1-2.  Attendees can stop by booth #301 and learn more about eBureau’s lead scoring and verification products, as well as the recently introduced Audience Targeting solution.