Bankrate Chooses eBureau’s Lead Scoring and Verification Solutions to power the Bankrate Verified Lead Quality Engine

eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that Bankrate, Inc., the leading aggregator of rates and information on more than 300 financial products that help consumers make better informed financial decisions, has chosen eBureau’s suite of lead quality management solutions as a fundamental piece to Bankrate’s best in class propriety lead quality initiative to deliver higher quality leads through its insurance subsidiaries, InsureMe and NetQuote. After exhaustive testing and evaluation, Bankrate has chosen eBureau’s custom lead quality scoring, verification and monitoring solutions, which plug directly into Bankrate’s newly developed lead quality engine and aims to significantly increase the quality of insurance leads sent to their agents and carriers.

"We are continually looking for ways to help our insurance agents and carriers grow their business and sending the most contactable, highest quality leads is an integral part of that strategy,” said Lou Geremia, chief executive officer of Bankrate Insurance. “After testing eBureau’s real-time data and analytics capabilities, we determined their solution was the best choice in helping Bankrate Insurance’s quality engine detect fraudulent leads and deliver the highest value leads, resulting in higher satisfaction ratings from agents and carriers over time.”    

“As an industry leader in one of the fastest growing sectors in online marketing, Bankrate has emerged at the forefront of setting a standard in lead quality across its network of lead sources,” said Gordy Meyer, president and chief executive officer, eBureau. “We are proud to be chosen by Bankrate as an important part of their strategy to delivery the highest quality leads to their agents.” 

eBureau’s total lead quality management solution includes eScores, eBureau’s real-time lead quality scoring service; eVerify, a detailed lead verification solution that verifies information and automatically repairs miskeyed data; and eMonitor, eBureau’s real-time web-based dashboard, used to monitor the quality of leads generated through various sources and campaigns.