In its most high-profile piece of media coverage in its eight-year history, eBureau and its chief executive officer Gordy Meyer were spotlighted in an in-depth business section cover story, “Secret E-Scores Chart Consumers’ Buying Power,” on digital scoring in the Sunday, August 19 edition of the New York Times.
To follow up last week’s blog post on Validation, Verification and Data Appends, we’re going to take a look a closer look at lead scoring and how B2C marketers are using scoring to improve the quality of the leads purchased through online channels.
Today, the novelty of buying online leads through third party lead generators and affiliates has long wore off as marketers have been practicing this method of lead generation for years, and have experienced much success generating new leads this way. However, for many lead buyers, the struggle lies in ongoing lead quality instability and wasted resources of inside sales teams or call centers as they sift through the leads generated in order to separate the good from the bad.
Knowing this, as a lead buyer, how do you know if you’re buying the right leads, from the right source and at the right price?
Can third party data and analytics providers help you get the most bang for your buck?
eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that Insurance Quote Exchange, LP (iQuoteX), a top lead generator for insurance agents and carriers, has selected eBureau’s total lead quality management solution, including the company’s eScore™, eVerify™, and eMonitor™ offerings, to deliver higher-quality leads to its insurance sector customers and partners and proactively combat affiliate fraud.
In its most high-profile piece of media coverage in its eight-year history, eBureau and its chief executive officer 
To follow up last week’s blog post on 
Today, the novelty of buying online leads through third party lead generators and affiliates has long wore off as marketers have been practicing this method of lead generation for years, and have experienced much success generating new leads this way. However, for many lead buyers, the struggle lies in ongoing lead quality instability and wasted resources of inside sales teams or call centers as they sift through the leads generated in order to separate the good from the bad.
eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that 
