To follow up last week’s blog post on Validation, Verification and Data Appends, we’re going to take a look a closer look at lead scoring and how B2C marketers are using scoring to improve the quality of the leads purchased through online channels.
Today, the novelty of buying online leads through third party lead generators and affiliates has long wore off as marketers have been practicing this method of lead generation for years, and have experienced much success generating new leads this way. However, for many lead buyers, the struggle lies in ongoing lead quality instability and wasted resources of inside sales teams or call centers as they sift through the leads generated in order to separate the good from the bad.
Knowing this, as a lead buyer, how do you know if you’re buying the right leads, from the right source and at the right price?
Can third party data and analytics providers help you get the most bang for your buck?
eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that Insurance Quote Exchange, LP (iQuoteX), a top lead generator for insurance agents and carriers, has selected eBureau’s total lead quality management solution, including the company’s eScore™, eVerify™, and eMonitor™ offerings, to deliver higher-quality leads to its insurance sector customers and partners and proactively combat affiliate fraud.
eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that Bankrate, Inc., the leading aggregator of rates and information on more than 300 financial products that help consumers make better informed financial decisions, has chosen eBureau’s suite of lead quality management solutions as a fundamental piece to Bankrate’s best in class propriety lead quality initiative to deliver higher quality leads through its insurance subsidiaries, InsureMe and NetQuote.
David Dowhan, EVP of Business Development at eBureau, LLC, presents today at OMMA Display at New York’s Sentry Centers Midtown East. Mr. Dowhan will be speaking on the panel, Resolved: Video is the Real Online Display. As the web continues to gain attention of brands who want to spread awareness online, video, not display, will be the vehicle that takes them there. Video enables the storytelling that connects brands with consumers, but with the added benefits of enhanced targeting, measurability and interactivity. Panel members will discuss online video’s strengths for brands as well as the current challenges that exist for executing campaigns online, including scale and standardization.
Most lead providers today do some form of validation or verification before selling leads to clients. As the lead generation industry matures, especially in high value customer verticals such as higher education, insurance, automotive, and financial services, both buyers and sellers are becoming more sophisticated in their techniques for qualifying leads. One aspect that’s key to both sides is achieving Right Party Contact. Phone contactability rates can vary widely, and the steady march of consumers cutting their land lines and “going wireless” has not slowed down. The need to go beyond just basic verification is crucial.
I had the pleasure of participating in some of last week’s numerous “Advertising Week” events in New York. With the overall economy struggling along, it was refreshing to feel, hear and see all the energy and enthusiasm that permeates the digital advertising industry these days. The explosion of social media usage (Facebook stated that half a billion users log in worldwide each day) and new ad technology innovations (mobile, video) are fueling more and more innovation.
How can online advertising keep this momentum going?
Gordy Meyer, President and CEO at eBureau, LLC, will present at The Collaborative’s Innovation Series Part III on Thursday, September 8 at Cowles Auditorium, Humphrey Institute. Mr. Meyer will be speaking on the panel, Technology Success in a Medtech Town. This panel of technology-driven entrepreneurs and investors will discuss the why’s and why not’s of building a technology company in Minnesota, how to most effectively communicate your company’s “story” to the investment community and how to succeed, hire and grow your business.
eBureau, a leader in predictive analytics for consumer-facing businesses, today announced record revenue for the first half of 2011. The company’s sales experienced a double-digit percentage increase over the first half of 2010. Much of the growth can be attributed to improvements to existing products and services, new customer wins and key industry partnerships and the rollout of eBureau’s new audience targeting solutions, aimed at online display advertisers and their agencies.
eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that mediaspike, Inc, a lead generator for the education industry, has seen a 150% increase in lead allocations since deploying eBureau’s new Education Lead Quality Score. mediaspike’s philosophy for lead generation is to be on the forefront of lead quality through the use of analytics and technology.
To follow up last week’s blog post on 
Today, the novelty of buying online leads through third party lead generators and affiliates has long wore off as marketers have been practicing this method of lead generation for years, and have experienced much success generating new leads this way. However, for many lead buyers, the struggle lies in ongoing lead quality instability and wasted resources of inside sales teams or call centers as they sift through the leads generated in order to separate the good from the bad.
eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that 
Gordy Meyer, President and CEO at eBureau, LLC, will present at 
s experienced a double-digit percentage increase over the first half of 2010. Much of the growth can be attributed to improvements to existing products and services, new customer wins and key industry partnerships and the rollout of eBureau’s new audience targeting solutions, aimed at online display advertisers and their agencies. 
