Using Third Party Data and Analytics to Help You Manage Online Lead Quality: Part 1
Author: Marketing Team
May 04, 2012
Today, the novelty of buying online leads through third party lead generators and affiliates has long wore off as marketers have been practicing this method of lead generation for years, and have experienced much success generating new leads this way. However, for many lead buyers, the struggle lies in ongoing lead quality instability and wasted resources of inside sales teams or call centers as they sift through the leads generated in order to separate the good from the bad.
Knowing this, as a lead buyer, how do you know if you’re buying the right leads, from the right source and at the right price?
Can third party data and analytics providers help you get the most bang for your buck?
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