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eBureau's Industry Blog

eBureau, CEO Gordy Meyer Spotlighted in Major New York Times Feature on Electronic Scoring
Author: Marketing Team
August 24, 2012

In its most high-profile piece of media coverage in its eight-year history, eBureau and its chief executive officer Gordy Meyer were spotlighted in an in-depth business section cover story, “Secret E-Scores Chart Consumers’ Buying Power,” on digital scoring in the Sunday, August 19 edition of the New York Times.
 

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Using Third Party Data and Analytics to Help You Manage Online Lead Quality: Part 2
Author: Marketing Team
May 11, 2012

good, better road signTo follow up last week’s blog post on Validation, Verification and Data Appends, we’re going to take a look a closer look at lead scoring and how B2C marketers are using scoring to improve the quality of the leads purchased through online channels.
 

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Using Third Party Data and Analytics to Help You Manage Online Lead Quality: Part 1
Author: Marketing Team
May 04, 2012

Lead Quality Check ListToday, the novelty of buying online leads through third party lead generators and affiliates has long wore off as marketers have been practicing this method of lead generation for years, and have experienced much success generating new leads this way. However, for many lead buyers, the struggle lies in ongoing lead quality instability and wasted resources of inside sales teams or call centers as they sift through the leads generated in order to separate the good from the bad.

Knowing this, as a lead buyer, how do you know if you’re buying the right leads, from the right source and at the right price?

Can third party data and analytics providers help you get the most bang for your buck?

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iQuoteX and eBureau Partner to Improve Lead Quality and to Combat Fraud
Author: Marketing Team
February 28, 2012

eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that Insurance Quote Exchange, LP (iQuoteX), a top lead generator for insurance agents and carriers, has selected eBureau’s total lead quality management solution, including the company’s eScore™, eVerify™, and eMonitor™ offerings, to deliver higher-quality leads to its insurance sector customers and partners and proactively combat affiliate fraud.
 

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Bankrate Chooses eBureau’s Lead Scoring and Verification Solutions to power the Bankrate Verified Lead Quality Engine
Author: Marketing Team
December 12, 2011

eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that Bankrate, Inc., the leading aggregator of rates and information on more than 300 financial products that help consumers make better informed financial decisions, has chosen eBureau’s suite of lead quality management solutions as a fundamental piece to Bankrate’s best in class propriety lead quality initiative to deliver higher quality leads through its insurance subsidiaries, InsureMe and NetQuote.

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Campus Management and eBureau Form Strategic Partnership to Deliver Integrated Solution to Education Marketplace
Author: Marketing Team
June 07, 2011

Campus Management Corp., a leading provider of enterprise software products and services for educational institutions, and eBureau, a leader in predictive analytics for performance marketers and digital advertisers, announced today that it has formed a strategic partnership to help colleges and universities improve student recruitment and admissions strategies. Campus Management will give its clients real-time access to eBureau’s technology, including eBureau’s lead scoring, verification and demographic append information products.

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QuoteWizard Selects eBureau’s Verification Solution to Offer Insurance Companies and Agents the Most Contactable Leads
Author: Marketing Team
April 27, 2011

eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that QuoteWizard, a nationwide provider of quality leads for the insurance industry and Inc. 500’s fastest growing insurance company for 2010, has selected and deployed eBureau’s eVerify Phone Contact Score to quickly and accurately verify the contact information of every consumer lead generated through QuoteWizard’s online insurance applications.

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eBureau Brings Award Winning Lead Quality Scoring Solution to Small and Medium Online Schools and Online Lead Providers
Author: Marketing Team
February 28, 2011

eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced its new industry standard Education Lead Quality Score, a real-time information service for small to medium online colleges and universities and online lead providers. Designed to instantly evaluate the quality of online student leads, the Education Lead Quality Score predicts which leads are more likely to start an online program either at the bachelor or graduate level.

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