Decision Management with eBureau
Author: Mike Bleakmore, Director of Product Marketing
February 24, 2010
We recently spoke with James Taylor, formerly a Vice President at FICO®, and now an active blogger, author, and frequent speaker at Predictive Analytics World. He posted a summary of our conversation on his blog, JT on EDM (Everything Decision Management). James is a well respected expert on decision management and has been published in “The Business Rules Revolution: Doing Business The Right Way,” “Business Intelligence Implementation : Issues and Perspectives,” and is the co-author of “Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions”.
James has seen countless examples of predictive analytics used in operations and risk scenarios, for example. But, marketing is only just beginning to harness the power of real-time predictive analytics. As customer acquisition increasingly moves online and direct marketers become interactive marketers, business decisions need to be made in real-time and decisive action taken when a prospective customer expresses interest or intent.
How are you leveraging data and analytics to improve your marketing decisions? Please leave a comment below.
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